Latest design thinking insights

Time as a KPI: The future for product success. Learn why time is the ultimate KPI for products by reducing user time and engagement while delivering more value in the era of AI and automation. From frustration to excitement: Avoiding AI pitfalls - How to implement AI thoughtfully, manage user expectations, and build product experiences that deliver real value. At the crossroads of Hicks law, ethical design, and AI interfaces - An exploration of Hick’s Law, AI, and ethics and how open input design reshapes choice, accessibility, and the future of human-centered technology.