Driftline Mission

The Driftline is where the digital and physical meet—a space where experiences shape how people live, work, and connect.

Our mission is to design and refine products that don’t just function beautifully in the digital world, but also enhance the environments they touch. Whether it’s a workplace, a service, or a public space, let's bring harmony between technology and the world around it.

About Matthew

With over fifteen years of experience across APAC, North America, and the Middle East, Matthew has helped startups and enterprises design products that connect deeply with the people who use them. His work blends UX strategy, research, and journey mapping to create simplicity from complexity and to help teams understand users, align on vision, and make confident meaningful product decisions.

Matthew is also highly experienced working directly with engineering teams to bridge communication and create shared understanding. From journey flows to database structures, Matthew can easily move between creative and technical spaces to ensure ideas translate into a tangible product.

Beyond product work, Matthew mentored dozens of designers and product professionals, helping them grow into thoughtful, user-centered leaders. He has also co-organized events in the San Francisco Bay Area that brought together more than 4,000 members, with regular sponsorships from TEKsystems, Zoom, and Sketch.