Connect on WhatsApp Connect on WhatsApp

Ready to craft experiences where interactions feel intentional and intuitive?

A product isn’t just a set of features — it’s a story unfolding one interaction at a time. I help shape that story. Aligning systems, design, and strategy so every piece works together with cohesive intention.

Let's get started!

Portrait of Matthew

Whether you need a spark of inspiration or a long-term partner, here are a few ways I can help you.

Design Sprint

Hyper focus on a single user journey or product problem and challenge your assumptions to push the status quo over the next few days in this hands-on session.

Book a consultation

Fractional UX Leader

Get a seasoned UX partner to elevate your product's design maturity, shape your vision, and guide your team toward human-centered excellence with a refined strategy.

Book a consultation

Strategic plan

Align business goals with user needs to create an adaptive roadmap.

Journey Map

Map flows and feature relationships to build a cohesive ecosystem.

User testing

Turn ideas into prototypes that test assumptions and validate ideas.

Product story

Shape a narrative around your product to express immediate customer value.

UX audit

Identify quick wins to elevate the overall user experience.

Design Systems

Establish design principles to align teams and accelerate productivity.


Affinidi Logo Tokopedia Logo Apple Logo DBS Bank Logo Intuit Logo Broadcom Logo eBay Logo What If Foods Logo
Affinidi Logo Tokopedia Logo Apple Logo DBS Bank Logo Intuit Logo Broadcom Logo eBay Logo What If Foods Logo
Affinidi Logo Tokopedia Logo Apple Logo DBS Bank Logo Intuit Logo Broadcom Logo eBay Logo What If Foods Logo

A word from others...

Matthew helped our team and org to operate more efficiently, transparently, and collaboratively. It was apparent that his systems thinking and process leadership skills, are top-notch. Simply put, he talks the talk and walks the walk, and I would gladly welcome the chance to work with him again.
Photo of Eric Powell
Lead Design UX
Matthew is such an easy person to talk to. He provided a lot of real life insights on helping me and my team approach our designing a design system. If you’re looking for a person with realistic experience and expectations that comes with developing a design system, Matthew is the right person for you. Gracias!
US Flag
United States
Matt identified areas of improvement in our website and gave suggestions on how the UX can be improved. He listened to our pain points and incorporated those well into the designs. You can tell he is really experienced because he was able to do it within only a few hours. Thank you, Matt!
Photo of Janelle Limqueco
Marketing Manager
Matthew has a strong passion for creative problem-solving. As a master of his craft, Matthew would critically examine solutions by taking the time to understand complex business and user contexts rather than giving generic recommendations.
Photo of Alex Teo
VP Design Leader
Matthew was very open in sharing his experience on design systems. A lot of actionable tips and insights from our session. Thank you :)
Singapore flag
Singapore

Principles I stand by for every project

1

Accessibility

Create products that work for everyone, regardless of ability or context. Accessibility is built in from the start, not added as an afterthought.

2

Data Privacy

Respect user trust by designing with transparency and responsibility. Every interaction should protect people, not exploit them.

3

Ethical Practices

Design with integrity and transparency. Create experiences that empower users to make informed choices by focusing on long-term value over short-term gains.

4

Design with purpose

Every element serves a meaningful role in helping users achieve their goals. Purposeful design balances form and function to deliver clarity and impact.

Latest on the blog

At the crossroads of Hicks law, ethical design, and AI interfaces

An exploration of Hick’s Law, AI, and ethics—how open-input design reshapes choice, accessibility, and the future of human-centered technology.
October 11, 2025

About Matthew

With over fifteen years of experience across APAC, North America, and the Middle East, I’ve helped startups and enterprises design products that connect deeply with the people who use them.

My work blends UX strategy, research, and journey mapping to create simplicity from complexity to help teams understand users, align on vision, and make confident meaningful product decisions.

I am highly experienced working directly with design, product and engineering teams to bridge communication and create shared understanding. From journey flows to database structures, I can easily move between creative and technical spaces to make sure ideas translate smoothly into reality.

Beyond product work, I’ve mentored dozens of designers and product professionals, helping them grow into thoughtful, user-centered leaders.

I also co-organized events in the San Jose Bay Area that brought together more than 4,000 members, with regular sponsorships from TEKsystems, Zoom, and Sketch. Building a community that values growing together.

Connect on LinkedIn